L-L-B participated for the first time in a fashion trade show, Ecoluxe London, getting great response and having an awesome time.
Here are a few photos from the stand:
The Ecoluxe pop-up shop featured a few L-L-B items, amongst others, these LP Purses, a collaboration with Scarlet Matias who makes these fun bags, this time out of L-L-B fabrics.
The journal
for the Norwegian textile business, Tekstilforum, have for some time been
following the green development in the fashion business and especially they've
been looking at H&M, the giant from our neighbour country.
As many may know, H&M have for some time been producing clothes with an
eco-label, with the first completely ecological collection spring 2010. And
they've according to Tekstilforum committed themselves to be using only
ecological cotton by 2020. But this doesn't mean that they've been playing nice
all the time. There have been questions about their ecological cotton, which
apparently has been partly OGM.
Furthermore, Tekstilforum reported a few months ago that Greenpeace had tested H&M merchandise and found NFEs (nonylphenol
ethoxylates- a substance that disrupts the natural balance of hormones in affected organisms and that is
forbidden in textile production in the European Union) in 4 of 6 garments.
The journal continues to follow this Greenpeace campaign for a greener textile
industry, and reports in September that, following Adidas, Puma and Nike, who
have also been under pressure from Greenpeace, H&M decides to eliminate the
use of dangerous substances in their production chain within 2020.
I am very much hoping that they will take this engagement seriously, and that
it will not only encourage others, but make it easier to produce sustainable
clothing.
Anyway, a believe Greenpeace is doing important work with their Detox-campaign.
